About Roku

Simply put, Roku allows you to watch free and paid video content on your TV via the Internet. TV and movie streaming services like Netflix, Amazon, Hulu, Sling TV, YouTube, and others download on to Roku devices, similar to how apps load onto a smartphone. While the majority of the content is prerecorded, services like Hulu allow a lot of content to be viewed just one day after its initial airing on television. Furthermore, apps like Sling TV enable content to be watched live as it airs.
While it sounds like something to replace Zumba as the latest exercise craze, the “Roku box” (as some call it) is the easiest way to stream video to your television. Roku is a small square device for your television used to watch movies and TV shows through apps (also called channels.) For those looking to buy a new TV, a Roku TV has all the functionality of a Roku built into a quality TV.
When Roku came out in 2008, the only streaming service available was Netflix. Now, streaming internet TV has enjoyed widespread adoption. Today, there is very little content available on cable TV that you can’t stream with a Roku and watch on your TV.Roku offers the following seven streaming devices. There are five set-top streaming boxes, the Roku Ultra, Roku Premiere, Roku Premire+, Roku Express, and Express+. Then there are two sticks, the Roku Streaming Stick and Roku Streaming Stick Plusx.
Roku has unleashed not only a deluge of streaming devices but new functionality available in the Roku operating system. Furthermore, two of the devices support High Dynamic Range (HDR) video on HDR-compatible TVs. In a nutshell, it greatly improves picture quality through increased brightness and color ranges. All new Roku devices are currently available on Amazon Let’s go over the differences between each version so you can see which one is right for you.

28M+

TVs sold around the world in 2018

35

Research Centers in the World

$20B+

Invested in a state-of-the-art production facility

How Roku Works?

Roku plugs into your TV using an HDMI cable, connected from your TV to the Roku device. Roku connects to the internet via a wired or wireless connection to your home network.

Roku works by downloading video from the internet, you then watch on your TV. The video isn’t saved as it’s watched while Roku downloads or “streams” the video. Apps or “channels” are programs you load onto your Roku device that provide you with various movies and TV shows. This works much like installing apps on a smartphone or tablet.

While majority of channels on Roku stream on demand, there are now quite a few live streaming services available.

In most cases, the shows are recorded, stored by the channel provider, and streamed to your Roku. This differs from the live TV experience you receive with cable TV. However, with a Roku and the right channels, you can watch a majority of your favorite shows. You just watch one day later.

Roku gives you the power to decide what shows you want to watch, and when you want to watch them. It’s like watching TV as if everything is on-demand. Since Roku greatly expands your on-demand options, you may even want one to supplement your cable subscription instead of replacing it. I’ll go into more detail on that later in the guide.

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